We brought focus to T-Mobile’s Instagram channel by developing multiple content series that sat at the nexus of creative and editorial.
Created a phone-forward content series that ups discoverability by utilizing trending hashtags like #ASMR and #OddlySatisfying.
Utilized GIPHY stickers to become a pioneering brand on the platform.
Worked with content creators across the gram to bring T-Mobile to new audiences without paid support.
Partnered with Giant Ant to bring branded tweets to life.
We partnered with Emmy award-winning artist Mike Perry to create a custom phone case for T-Mobile. Fans commented for their chance to win 1/100 limited edition “Community of Characters” cases.
iHeart Radio Music Festival
iHeart Beats concept took the everyday sounds happening around the festival and turned them into an original track.
In just 48 hours of production..