We brought focus to T-Mobile’s Instagram channel by developing multiple content series that sat at the nexus of creative and editorial.
Created a phone-forward content series that ups discoverability by utilizing trending hashtags like #ASMR and #OddlySatisfying.
Utilized GIPHY stickers to become a pioneering brand on the platform.
Worked with content creators across the gram to bring T-Mobile to new audiences without paid support.
Partnered with Giant Ant to bring branded tweets to life.
We partnered with Emmy award-winning artist Mike Perry to create a custom phone case for T-Mobile. Fans commented for their chance to win 1/100 limited edition “Community of Characters” cases.