Creative Director /
Art Director
Creative Director /
Art Director
We worked as creative AOR to take Dockers from your dads pleats to a values-driven brand.
The global water crisis has two sides, Environmental and Humanitarian.
Dockers is working on the Environmental by reducing waste in their manufacturing processes.
Waves for Water is working to combat it from the Humanitarian side.
Their founder Jon Rose, former pro surfer turned humanitarian became the face of our Work Forward movement.
Work Forward champions taking the first step and having the confidence to do so.
Together we’re doing our part to provide clean drinking for everyone.
This project sparked a multi-year relationship between the two organizations.
Article in Vox
We knew we wanted to build in a donation element to the campaign and thought to ourselves “how do we just get people to give a fff… Filter?” We filtered the word filter and Give a Filter grew from there.
We also captured interview segments with Jon Rose to help educate our audience about all that we were up to.
Dads love Dockers, and Dockers loves dads. For Father’s Day, we got some real dads talk about their most important job: being present for their family. We also got Dockers to advocate for paid parental leave for all parents nationwide.
Black History shouldn’t be relegated to 28 days in the shortest month of the year.
We launched an ongoing campaign to amplify Black stories all year long because Black history is American history.
Meet Ryan Harris our first in this series.
He’s a zero-waste surfboard shaper making waves for racial equality.
Check out the full interview and this piece from WWD.
CJ’s commitment to routine and relentless pursuit of self-improvement, not just in his game but in his mind and spirit, has all led to one thing: success. Through a lifetime of preparation and diligence, McCollum has become a trusted leader among the best of the best basketball players in the world—and still finds time to pursue his off-court passions for journalism and community service.
We were fortunate enough to partner with the Portland Trailblazer (and so much more) to highlight some fresh Dockers fits for Men’s Health and Esquire. We shot on 2 sets built back to back with 5 looks that made for a fast paced and incredibly fun day in the studio.
CJ was my first shoot for Dockers and I had no idea what to wear. So I replicated one of his key looks for the shoot thinking no one would notice…
I was wrong.
When you’re proud, how could you ever be limited to just June? You’re Always Proud.
For Pride 2020, we interviewed 6 partners at Stonewall Community Foundation and their grantees about what being Always Proud meant to them. We captured their stories over Zoom in their homes, and took over the feed for the month of June with vignettes from each of the interviews.
Urban Outfitters fell in love with the Dockers archives, like the pants Chandler wore on Friends. So we sent them our newest ‘90s catalog.
Before we could even get into the messaging… We had to do something about that old typeface 😬
We revamped everything from look and feel, tone, style guides, casting and I probably have some of the strongest opinions about the color khaki you’ll find.
